News & Media

Local Nonprofit Now Incourage Community Foundation

Tue. Jan 3, 2012

Wisconsin Rapids, WI, January 3, 2012 … Beginning January 1, 2012, Community Foundation of Greater South Wood County has changed its name to Incourage Community Foundation.

The name change comes following research that revealed that residents believed the name Community Foundation of Greater South Wood County needed to better describe the Foundation’s work, was too long and didn’t feel inclusive.

The Community Foundation, with help from our national funding partners, asked one of the nation’s most creative naming and branding experts – Dan Pallotta of Advertising for Humanity, to help. The name Incourage Community Foundation was a favorite from the start.

“Our new name speaks both to the action of encouraging others, and the attitude of being courageous,” said CEO Kelly Ryan Lucas, emphasizing, “Changing our name doesn’t mean that we’re changing our service area, mission or goals. We are extending an invitation to more people to become involved.”

There are numerous areas where Incourage is dedicated to helping the community grow, including:

  • Renewed employment in a challenging economy
  • Increasing access to technology in the face of a digital divide
  • Turning everyday people into everyone’s leaders
  • Creating partnerships that intensify impact for our community

Pallotta, who spoke at the Foundation’s annual meeting in August, urged the audience to embrace the idea of risk-taking and courageous leadership, saying, “America needs some town, somewhere, to show that we can do great things again. And maybe that town is right here … I look forward to all the amazing things that you and Incourage Community Foundation will find together.”

To find out more about Incourage Community Foundation, go to incouragecf.org.


Media Contacts

Kelly Ryan Lucas | CEO | 715.423.3863
Jen Perry | Communications | 715.423.3863

About incourage community foundation

Incourage is not your ordinary community foundation. That’s because our community is not ordinary. Incourage is a call to action. It’s not “encourage” spelled wrong or “courage” spelled long. It’s a promise we make—you incourage us; we incourage you. To learn more, call 715.423.3863, or visit incouragecf.org.

  • Press Contact

    [email protected] | 715.423.3863
  • About Incourage

    Established in rural Wisconsin in 1994 to serve the changing needs of the south Wood County area, Incourage has become a nationally-recognized leader in place-based philanthropy and community development. Guided by values of equity, opportunity, and shared stewardship, Incourage envisions a community that works well for all people. One physical manifestation of this vision is the redevelopment of the Tribune building, which demonstrates Incourage’s user-centered approach to growing a strong and inclusive local economy.